DieHard Announces A Lawn and Garden Tool Line
DieHard Enters Into Agreement in Principle with YAT Electric Appliance Co.
We always like to announce mergers when we get the chance, and it looks like we’re getting that chance again. At the recent National Hardware Show in Las Vegas, DieHard announced an agreement in principle with YAT to manufacture a line of lawn and garden tools under the DieHard license. While terms of the deal were not disclosed, prototypes and renderings of the some of the DieHard lineup were unveiled.
- DieHard will expand into the lawn and garden tool sector of the market
- The brand has announced a deal in principle with YAT for manufacturing and marketing
- DieHard will be directly involved with building their brand
- The DieHard brand will develop 4-cycle gas, battery, and corded tools
- Look for the new DieHard lineup beginning in the fall of 2019
DieHard Lawn And Garden Tools Coming Soon
Most of us know the DieHard brand name because of their history with manufacturing car batteries, but the company now wants to move into new ventures. Peter Boutros, president of Kenmore, Craftsman, and DieHard brands, and chief brand officer for Sears and KMart, had this to say:
“The DieHard brand is one of the most storied and trusted American legacy brands and is woven into our American lifestyle. For more than 50 years, Americans have powered their vehicles with DieHard. Now they will be able to rely on DieHard for their lawn and garden equipment, as well. No other brand has the reputation for performance like DieHard’s. This is one more example of our expansion strategy to unleash the power of the DieHard brand. We will maintain direct and active involvement in building the business with our licensing partners at YAT.”
YAT Electrical Appliance Company, on the other hand, might not be as well known in the States. They’re a company based out of Zhejiang, with sales branches in China, Europe, the United Kingdom, and the United States. They’ve specialized in garden machinery, power tools, and smart tool manufacturing since 2002. Todd Murphy, president of the US branch of YAT, had this to say about the new partnership:
“DieHard products have a reputation for being powerful, durable, authentic and innovative. We’re pleased to work with the DieHard team to develop hand-held four-cycle gas, battery and corded lawn and garden products that will provide the ultimate in power.”
When Will We See The New DieHard Tools?
The word is that we can expect to see the new DieHard Lawn and Garden tool lineup beginning in the fall of 2019. The new line should include line trimmers, blowers, and chainsaws to start, but with more portable lawn and garden equipment to roll out later as it becomes available.